| Conditions / Reason for Refusal: |
01
The Council considers that the illuminated sign would be a prominent feature which would be unduly prominent and would represent visual clutter within the street scene to the detriment of the character of the area. As such the proposal is contrary to Local Plan Policies SP55 ‘Design Principles’ and SP60 ‘Advertisements’, as well as the National Planning Policy Framework.
POSITIVE AND PROACTIVE STATEMENT
The applicant did not enter into any pre application discussions with the Local Planning Authority. It is not possible to support a scheme of this nature nor would any amendments make it acceptable. It was not considered to be in accordance with the principles of the National Planning Policy Framework and resulted in this refusal.
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