| Conditions / Reason for Refusal: |
01
The permission hereby granted shall relate to the area shown outlined in red on the approved location plan and the development shall only take place in accordance with the submitted details and specifications as shown on the approved plans (as set out below)
Drawing number:-
• Site Location Plan, drawing number 16262 PA 01, amended plan received on 21.09.2026
• Existing Site Plan, drawing number 16262 PA 02, amended plan received on 21.09.2026
• Proposed Site Plan, drawing number 16262 PA 03, amended plan received on 21.09.2026
• Existing and Proposed Elevations AA, drawing number 16262 PA 04, amended plan received on 21.09.2026
• Existing and Proposed Elevations BB, drawing number 16262 PA 05, amended plan received on 21.09.2026
Reason
To define the permission and for the avoidance of doubt.
02
The luminance of the signage hereby approved shall be limited to 300 cd/m2 during the hours of darkness, and 5,000 cd/m2 at any other time.
Reason
In the interest of highway safety.
03
No special visual effects of any kind shall be permitted during the time that any message is displayed.
Reason
In the interest of highway safety.
04
The displayed image shall not include animated, flashing, scrolling, intermittent or video elements.
Reason
In the interest of highway safety.
05
No visual effects shall accompany the transition between successive messages and the change shall be instantaneous (0.1 seconds or less). The replacement image shall not incorporate any fading, swiping or other animated transition.
Reason
In the interest of highway safety.
06
The display shall not include the sequencing of messages relating to the same product.
Reason
In the interest of highway safety.
07
The minimum time between successive displayed images shall be ten seconds and the display shall include a mechanism to freeze the image in the event of a malfunction.
Reason
In the interest of highway safety.
Informative
01
Most signs that require illumination are for those premises that will be open at night to indicate that they are open. It is recommended that after closure they are turned off, this may in some cases be because there are residential properties nearby and there is no need for them to be on once the shop is closed. For other locations it is good practice to ensure they are turned off after closure or on a timer until later at night if they close at 5pm and would like them on for advertising purposes though are not required to be on 24 hours a day.
For information and general guidance relating to the control of light pollution please refer to the Institution of Lighting Engineers website at:
http://www.ile.org.uk/index.php?page=pollution
Positive and Proactive Statement
During the determination of the application, the Local Planning Authority worked with the applicant to consider what amendments were necessary to make the scheme acceptable. The applicant agreed to amend the scheme so that it was in accordance with the principles of the National Planning Policy Framework.
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