| Conditions / Reason for Refusal: |
Recommendation
A
That the illuminated and non illuminated signage on the building be approved subject to the recommended conditions set out below
Conditions
01
The consent hereby granted shall relate to the 5 No. illuminated signs and various non illuminated signs affixed to the building and as shown on plan number
P103 Rev F received 30 July 2022.
Reason
To define the permission and for the avoidance of doubt.
02
The maximum luminance of the signs shall not exceed 800 cd/sq.m for signs less than 10 sq m and shall not exceed 600 cd/sq.m for signs greater than 10 sq m.
Reason
In the interests of highway safety
B
That the proposed totem sign be refused for the reason set out below;
Reason(s) for Refusal
01
The Council considers that the 6m high illuminated freestanding totem sign with its height and prominent siting on the frontage of the existing site would have an adverse impact on visual amenity by virtue of its overall size and scale and its proximity to the highway boundary. Accordingly, the proposal is contrary to Local Plan Policy SP60 ‘Advertisements’ and the guidance in the National Planning Policy Framework.
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