| Conditions / Reason for Refusal: |
01
The permission hereby granted shall relate to the area shown outlined in red on the approved site plan and the development shall only take place in accordance with the submitted details and specifications as shown on the approved plans (as set out below)
(Drawing numbers PA 01 Site Location Plan, PA 03 Proposed Site Plan, PA 04 Existing and Proposed Elevations)(received 22/03/21).
Reason
To define the permission and for the avoidance of doubt.
02
No special visual effects of any kind shall be permitted during the time that any message is displayed. The displayed image shall not include animated, flashing, scrolling, intermittent or video elements. No visual effects shall accompany the transition between successive messages and the change shall be instantaneous (0.1 seconds or less). The replacement image shall not incorporate any fading, swiping or other animated transition. The display shall not include the sequencing of messages relating to the same product. The minimum time between successive displayed images shall be ten seconds and the display shall include a mechanism to freeze the image in the event of a malfunction.
Reason
In the interests of highway safety in order to reduce distraction for drivers.
POSITIVE AND PROACTIVE STATEMENT
Whilst the applicant did not enter into any pre application discussions with the Local Planning Authority, the proposals were in accordance with the principles of the National Planning Policy Framework and did not require any alterations or modification.
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